Kelley Blue Book + SCAD Pro
Kelley Blue Book, a company entering its 100th year of existence, is a brand built on trust, knowledge, and customer care. To celebrate their 100 year anniversary, the KBB team came to SCAD for a brand refresh, and a campaign made for Gen-Z, by Gen-Z.
All Hands on Deck
A team of 19 students, across Advertising, Motion Design, Industrial Design, Graphic Design, User Experience, and Marketing came together to create a campaign that would set Kelley Blue Book up for success for their 100 year celebration. To view the project in its entirety check out the site made specifically for the launch.